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American Retro

My book I’m One 21st Century Mods is displayed in the window of American Retro a stylish, independent boutique in the heart of London’s Soho.

Tags: 2009, 21st Century Mods, American Retro, Mods, shop

Horst Friedrichs

Internationally renowned photographer, Horst A. Friedrichs was born in Frankfurt in 1966. He studied photography in Munich and has worked as a freelance photojournalist for a number of magazines including The New York Times, Geo and Stern. In 2008, he received the prestigious Lead Award for Best Reportage Photography. He has published a number of books including the best-selling I’m One: 21st Century Mods (Prestel). He lives in London. Read More…